PKR has hired Dennis Publishing on a year-long deal to produce a quarterly magazine for its players. 

The name of the magazine has not been revealed yet and the first issue will be published in June 2008 and distributed free of charge to an international selection of PKR customers. It will be targeted specifically at advanced poker players. 

Dennis Publishing already publishes a range of gambling titles, including Inside Poker and Poker Player. Tim Farthing, commercial director at Dennis, said: “Dennis Publishing has already established themselves as the world’s leading gambling publisher. This perfectly places (us) to bring PKR into the print spectrum as we have a long and successful working relationship with them.”

Simon Prodger, marketing director at PKR, added: “PKR has been a great success in the digital world, and we are pleased to offer our online players more content with this new print magazine. This partnership is a good opportunity to enhance the relationship our brand has already formed with our loyal players and to build on the huge success of our online output.”

Posted: 2008-05-08